it's a curl thing

Beautiful Flower

Building on Core Values

In the realm of hair care, efficacy isn’t just about the end result; it’s about the journey from source to jar. At It’s a CURL Thing, we’ve meticulously crafted our plant-powered hair care line with a focus on transparency, sustainability, and the potent power of natural ingredients. Let’s delve into what sets our products apart and why they deliver superior results:

  1. Quality Ingredients: We believe in harnessing the best nature has to offer. Each ingredient in our products is carefully selected for its purity and effectiveness. From nourishing botanical extracts to revitalizing oils, we spare no expense in sourcing the finest ingredients for your hair.
  2. Sourcing Practices: The journey from soil to jar matters. That’s why we prioritize ethical sourcing practices that support local communities and preserve biodiversity. By partnering with trusted suppliers who share our values, we ensure that every ingredient meets our rigorous standards.
  3. Natural and Organic: Say goodbye to harsh chemicals and synthetic additives. Our commitment to natural and organic formulations means that you can trust what you’re putting on your hair. Free from irradiation and other harmful processes, our products are gentle yet powerful, promoting healthy hair from root to tip.
  4. Transparency: We believe in honesty and integrity every step of the way. That’s why we’re transparent about our ingredients, processes, and manufacturing practices. With us, what you see is what you get – pure, potent, and always accountable.
  1. Non-Irradiated Formulations: Radiation has no place in our products. We are committed to crafting non-irradiated formulations, preserving the integrity and potency of each ingredient. This ensures that you experience the full benefits of our plant-powered hair care line without any compromises.
  2. Living Wages: Supporting communities extends beyond sourcing ingredients. We believe in paying fair wages and fostering sustainable livelihoods for everyone involved in bringing our products to life. When you choose It’s a CURL Thing, you’re not just investing in your hair; you’re supporting a network of artisans and growers worldwide.
  3. Environmental Impact: Conscious consumption is at the core of our ethos. We strive to minimize our environmental footprint through eco-friendly packaging, sustainable practices, and ongoing initiatives to reduce waste. Together, we can make a positive impact on the planet, one hair care routine at a time.


At It’s a CURL Thing, we’re more than just a hair care brand – we’re a commitment to excellence, integrity, and the power of nature. Experience the difference with our plant-powered hair care line and embrace the beauty of healthy, radiant hair, naturally.