Building on Core Values

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In the realm of hair care, efficacy isn’t just about the end result; it’s about the journey from source to jar. At It’s a CURL Thing, we’ve meticulously crafted our plant-powered hair care line with a focus on transparency, sustainability, and the potent power of natural ingredients. Let’s delve into what sets our products apart […]

10 reasons why Plant Powered Hair Care is the way to go:


Easy to Rinse: Say goodbye to stubborn residue! Our water-soluble formulas rinse out effortlessly, leaving your hair feeling fresh and weightless after styling. Gentle on Hair and Scalp: Natural ingredients mean less irritation. With plant-powered goodness, you can bid farewell to synthetic chemicals and hello to a happier, healthier scalp. Non-Toxic Formulation: Clean and green! […]

Why We Ditched Added Fragrance in Our Plant Powered Hair Care

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Hey there, haircare enthusiast! Today, let’s chat about something interesting: fragrances in hair products, and why we’ve decided to ditch them. Come along as we break it down and give you a better understanding of what it means for your hair and your overall health. So, about fragrances… They seem innocent enough, right? Just pleasant […]


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The wonderful benefits of Ayurveda for your scalp and hair. Ayurveda is an ancient Indian system of medicine that emphasizes natural healing, and it has been used for thousands of years to promote healthy hair and scalp. One of the primary benefits of Ayurveda for your hair and scalp is that it promotes overall hair […]

Scalp Health the Foundation for Healthy Hair

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The scalp is the foundation for healthy hair growth. It is where the hair follicles are located, and it is responsible for delivering the nutrients and oxygen that the hair needs to grow and thrive. A healthy scalp is characterized by a balanced pH level, proper circulation, and an adequate supply of sebum, which is […]

It’s a Curl Thing Product Usage Guide Tips

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Curls have many variables, so depending on hair density, fine strands, course strands, length, parched, and or damaged hair, will determine the amount of the product necessary.  Less is more, it is best to section hair and apply thoroughly coating each strand. Best to work from the ends up, to keep the fullness at the […]