it's a curl thing

Hair Styling Moisturizer

Indulge in the beauty of naturally curly hair that exudes smoothness, luster, bounce, and definition. Crafted with natural, organic botanicals and herbal infusions, our Hair Styling Moisturizer ensures environmentally sustainable care. Harnessing the nourishing power of nature, these botanicals enrich the hair, invigorate the scalp, minimize breakage, and enhance the vibrancy of lackluster locks. Your hair and scalp receive essential nutrients from carefully selected botanicals. Our hydrating plant-powered hair care not only moisturizes but also defines curls while offering a medium to strong hold.

(11 customer reviews)

Product Description

Weight: 16 oz

The Game-Changer Hair Styling Moisturizer – the ultimate all-in-one solution for curly hair care. Plant Powered Hair Care needs no layering of multiple products. Just one product delivers everything your curls need to thrive, from deep hydration to defining curls and providing a medium to strong hold. Say goodbye to the hassle of layering and hello to effortless, nourished curls with our Hair Styling Moisturizer.

  • All-in-One Solution: Say goodbye to layering multiple products – this stand-alone gem does it all.
  • Exceptional Conditioning: Experience deep nourishment and hydration without the heaviness.
  • No Weighing Down: Enjoy the perfect balance of moisture, hydration, and body without compromising on volume.
  • Scalp Care: Tackle inflammation and itching while smoothing and conditioning for a healthier scalp.
  • Say goodbye to tangled curls: This all-in-one solution detangles and styles without the fuss of multiple products.


How to use

Apply a small (dime-size) to medium amount of Hair Styling Moisturizer to damp hair and work it into the desired style. A small amount goes a long way.


Purified Water, Aloe Vera, Marshmallow Extract, Slippery Elm Extract, Flax Seed Extract, Tangerine Fruit Extract, Bitter Orange Fruit Extract, Sweet Orange Fruit Extract, Honey, Vegetable Glycerin, Xanthan, Vitamin E, Vitamin C, Citric Acid, Lactic Acid, Caprylyl Glycol, Phenoxyethanol.

Additional information

Weight 16 oz

8 fl oz, 16 fl oz, 4 fl oz

Aloe Vera
Aloe vera contains proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair smooth and manageable. Read More

The marshmallow root has a variety of advantages for hair, all of which are essential for its proper development. Read More

Slippery Elm
The slippery elm amino acids will promote circulation to the hair follicles and roots of the hair. It can promote fresh, healthy growth while giving dull hair some shine and smoothness. Read More

Flax Seed
Flaxseeds are packed with vitamin E, which is beneficial to the scalp and hair. The vitamin enhances scalp health by preventing free radical damage. Read More

Honey is a fantastic hair moisturizer since it possesses emollient and humectant qualities. Emollients make the hair follicles smoother, giving drab hair more luster. Read More

11 reviews for Hair Styling Moisturizer

  1. Destinee Clark

    Literally my holy grail product!! I have 4bish hair & am absolutely obsessed w this magic potion for my curls. It automatically sets my hair when I do it, so I don’t have to worry about what it’s going to look like when I leave the house.. Once I style it, it holds the style all day!! I also use it for my slick back styles & not a single hair moves out of place! It smells like brown sugar & I only need to use a tiny bit at a time. It stacks well on other products, but really doesn’t need anything else but water. I’m in love. I’m in love. I’m in love.

  2. Aaliyah

    I loveeee this product. Doesn’t take much to get the job done. I had a sample size that lasted me two weeks and now I’m hooked!

  3. Tristian

    Simply Fantastic! Exceptional hold that feels good for my hair!

  4. Carmela

    I recently tried out the “Hair Styling Moisturizer” from It’s A Curl Thing, after saw one of their videos on TikTok and I have to say I’m really impressed with the results. As someone with thick, curly hair, finding a product that can help define my curls without leaving them feeling weighed down or crunchy can be a challenge, but this moisturizer seems to do just that.

    The formula is lightweight and easy to distribute through my hair, and I found that it helped define my curls without making them look greasy or stiff. It also seemed to help keep my hair hydrated throughout the day, which is a big plus for me since my hair tends to get dry and frizzy.

    Overall, I would definitely recommend this product to anyone with curly hair who’s looking for a product that can help define their curls without weighing them down or making them look greasy

  5. Khalif (verified owner)

    This product is simply amazing! Theres no other way to put it and on top of that everything in it is for your hair to grow at its best and its ALL NATURAL ingredients! You cannot lose getting this product i wish i had a whole bucket full of tbis stuff man!!

  6. ayanalebron (verified owner)

    Ordering more. This product is amazing! It holds my curls for days, keeping them bouncy and shiny.

  7. Shanice Campos

    Loved this product! It was lightweight, the scent was nice and clean and not overpowering, and did a great job at holding my curls. A little truly does go a long way and I love that you don’t need to layer a bunch of products to achieve a defined look.

  8. Chalyn Webb

    This stuff is my new holy grail. I have used so many products and could never find the right fit for my hair. This product is IT. I apply just a small amount to each section of my hair. When its dry, it feels soft, hydrated and holds its shape for a few days of wear! This stuff is amazing. Highly recommend!

  9. Janae

    So lightweight but does such a good job making my curls look amazing. i love it and will definitely be using in my hair routine.

  10. Kayla

    I haven’t switched the products I used in my hair in years until I found this. I thought my routine couldn’t get any better but when I say this literally leveled up my curls it really did. I always get compliments and my hair feels healthy!

  11. Alysha

    Just tried this product for the first time and WOW. I was so surprised by how well it worked! My hair usually needs multiple products to give me the moisture and definition I want but this one product did it all. I also love that it’s fragrance free and plant based.

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